After you have invested a lot of time and efforts to develop an excellent app, the next step is to make your app stand out and get installed. Keep in mind that never stop your branding and marketing. The practical and effective to help your app survive is to utilize app store optimization. Some basic factors should never be overlooked, and other tactics also need your attention. Here we are will list several steps during ios app store optimization below and read carefully to check if you have missed any!
Think as customer. It’s important to consider what they do when they decide to download an app. Number 1, as we know is they type what they are looking for into the app store search box. Next, they are confronted with a list of icons and images from which to choose the most relevant app.
- If you don’t appear you don’t get a download,
- If your brand is not recognized, or your icon does not appear to be relevant you don’t get a download,
- If your screenshots don’t entice the customer to download your app, and then they won’t.
Remember to choose a secondary category. It might not seem like a big thing, but some people still browse categories first when they’re looking for apps. There are a few fashion app brands out there who have published their apps to the “Catalog” category instead of the “Lifestyle” category. This is neither wrong nor right but you could get a strategic advantage by featuring in a category that none of the competition has entered into. The best things to do are hedge your bets and go for more than one category.
Think outside of the box, in this case, outside of the app stores. App Store Optimization service isn’t just about keywords and optimizing what you rank for, there’s a whole series of even more crucial activities that need to be governed outside of the app stores, to make sure your app ranks highly within the app store. To improve app store keyword ranking, you should think outside of the box, and run app store seo better.
Of course, if you are eager to see good result, you may fail in aso. It is a long process which requires great caution and patience. If you have any question during doing app store search optimization, don’t hesitate to contact us for professional advice or aso services!
From:http://www.tapaso.com
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