IOS 8 has introduced the most advantaged features to app store.
Especially for those App store optimization agency and marketers, these
new updates are really exciting and noteworthy. When you are still
analyzing how to improve app discovery efficiently and quickly? What is
the better way to execute app store seo in the new system and achieve the best results? #@*acb$123@#$##D#leiyan Today, we are introduce you some basic guides below!
- Trending Searches to see what’s hot in app search. The most important one should be trending searches on app store.
Just like the trends on Google and Twitter, it allows users to see what
other people are searching for. It will be interesting to see how
Trending Searches compliments the chart rankings and to what extent it
will diverge from those rankings. Clients are able to browse the top app
store category to see what kind of app are trending now. In this
section, Apple gives the app store trending keywords
that are highly searched at the moment. Although we have no idea about
how often it will update and how it forms. But it can give some app
developer some keywords to consider for idea of creating apps to satisfy
the search. What’s more, when your app keywords appear in the top 10
charts, you will gain massive traffic and even great amounts of
downloads! That’s function of this amazing function. Now, good news is
that you can put your app app in top charts by trending searches promotion on iphone. We are offering the most reliable service. Contact us if you need!
-
App Bundles. Except for app Store Trending Search for iOS. App Bundles
is also a great way for publishers to breathe life into old apps and
bring in extra revenue. It will be interesting to see if freemium
publishers can bundle in-app purchases together as special offers, or
even bundle them into app deals.
- Video Clips. Google Play has
allowed developers to add a video to their app page for some time now
and now the App Store will give devs the same option. There’s plenty of
data out there showing the power of video marketing, especially when it
comes to games, so this is certainly a welcome and overdue addition from
Apple.
- Spotlight Searches. Apple has made its universal search
tool, Spotlight, a lot more universal. Searches via Spotlight will now
not only link to apps installed on a device, but also to apps on iTunes.
Spotlight is also incorporating news, restaurants and other
location-based searches, which means more people will be using the tool.
This will have a knock on effect with app store optimization service
because developers will need to start keyword optimizing for searches
that may not necessarily start as “app searches” but can still
nonetheless result in an install. Spotlight searches now bring up App
Store results.
For more information about how to increase app downloads,
you can head on over to our website! We own a professional team to keep
great aso services. If you want to market your app in a wise way, don’t
hesitate to contact us for the best!
From:http://www.tapaso.com/
Tuesday, June 23, 2015
Tuesday, June 16, 2015
5 Very Useful Tips for App Store Optimization
App store seo,
just like SEO to get their web page ranked higher in Google’s search
results, they want to advance their app rank and bring more traffic. But
what you should do to optimize your app? Following we will give you
some app store optimization tips to help you.
1. Pick the Right Category
Placing your app in the proper category on both the Apple App Store and on Google Play is not only helpful for users who are browsing apps by category, but it is also a “best white hat ASO practice”. It’s also important to remember that putting your app in a category that’s blatantly wrong can lead to trouble.
Apple reviews apps before publishing them to the App Store, and sticking your app in the absolute wrong category for ASO purposes will probably mean a reject stamp.
As for Google Play, users can report violations for review, and if you’ve got a major error like a sports app in the Medical category, it’s only a matter of time before someone points that out.
2. Encourage Positive Reviews
Positive ratings and reviews, both in terms of quality and quantity, have a huge impact on ASO, so it’s in your best interest to get as many as you can. Of course, they need to be honest reviews from people who have actually downloaded the app.
Maybe have the notification appear after a certain number of times the app has been opened; if a user is opening the app frequently, chances are that they like it and will put in a good review.
3. For Android Apps, Use Google+
If your app is in the Google Play store, it’s a good idea to use the Google Plug-in to make a Google+ profile.
The more pluses you get in Google+, the higher your visibility and ranking in the store. Although G+ didn’t get as much traction as, say, Facebook, Google Play and Google+ are both Google products, so the connection between the two is probably inevitable, as long as G+ is here to stay.
4. Bring in the Analytical Big Guns
Just like Google Analytics for web page marketing, there are a number of powerful app store analytics tools that are designed to help you market your app, see where your app stands in relation to the competition, and boost app store ranking.
These are helpful because they give you hard data about all sorts of measurements related to your app. They can show you what you’re doing wrong in marketing your app, what you could be doing right to improve your app’s ranking, and much more.
5. Re-evaluate Regularly
If it’s been a few weeks, and you’re not pleased with your app’s ranking, it’s time to take a look at your data, make some assessments, and change some things around:
Maybe the keywords aren’t right.
Maybe the description isn’t persuasive enough.
Maybe it’s in the wrong category.
Maybe the icon needs some fine tuning.
All of these things and more can be improved upon to get higher ranking.
When you do make changes, it’s important to make them one at a time, and then wait a week or so to see if there’s any impact. What you want to avoid is changing everything at once; doing that won’t give you any idea what the initial problem was.
As long as you want to be a successful app developer, you have to put effort on ASO. There is best app store optimization service and tips on , feel free to check out it.
From:http://www.tapaso.com
1. Pick the Right Category
Placing your app in the proper category on both the Apple App Store and on Google Play is not only helpful for users who are browsing apps by category, but it is also a “best white hat ASO practice”. It’s also important to remember that putting your app in a category that’s blatantly wrong can lead to trouble.
Apple reviews apps before publishing them to the App Store, and sticking your app in the absolute wrong category for ASO purposes will probably mean a reject stamp.
As for Google Play, users can report violations for review, and if you’ve got a major error like a sports app in the Medical category, it’s only a matter of time before someone points that out.
2. Encourage Positive Reviews
Positive ratings and reviews, both in terms of quality and quantity, have a huge impact on ASO, so it’s in your best interest to get as many as you can. Of course, they need to be honest reviews from people who have actually downloaded the app.
Maybe have the notification appear after a certain number of times the app has been opened; if a user is opening the app frequently, chances are that they like it and will put in a good review.
3. For Android Apps, Use Google+
If your app is in the Google Play store, it’s a good idea to use the Google Plug-in to make a Google+ profile.
The more pluses you get in Google+, the higher your visibility and ranking in the store. Although G+ didn’t get as much traction as, say, Facebook, Google Play and Google+ are both Google products, so the connection between the two is probably inevitable, as long as G+ is here to stay.
4. Bring in the Analytical Big Guns
Just like Google Analytics for web page marketing, there are a number of powerful app store analytics tools that are designed to help you market your app, see where your app stands in relation to the competition, and boost app store ranking.
These are helpful because they give you hard data about all sorts of measurements related to your app. They can show you what you’re doing wrong in marketing your app, what you could be doing right to improve your app’s ranking, and much more.
5. Re-evaluate Regularly
If it’s been a few weeks, and you’re not pleased with your app’s ranking, it’s time to take a look at your data, make some assessments, and change some things around:
Maybe the keywords aren’t right.
Maybe the description isn’t persuasive enough.
Maybe it’s in the wrong category.
Maybe the icon needs some fine tuning.
All of these things and more can be improved upon to get higher ranking.
When you do make changes, it’s important to make them one at a time, and then wait a week or so to see if there’s any impact. What you want to avoid is changing everything at once; doing that won’t give you any idea what the initial problem was.
As long as you want to be a successful app developer, you have to put effort on ASO. There is best app store optimization service and tips on , feel free to check out it.
From:http://www.tapaso.com
Wednesday, June 10, 2015
What Need You to Notice When You Hire A SEO
Nowadays SEO plays a vital part in our life. If you have a website and want people to see it. You will need SEO. It can help you improve search engine ranking. But there are some problems you need to notice when you ready to use SEO.
1. No one can guarantee a #1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
2. Be careful if a company is secretive or won't clearly explain what they intend to do.
Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.
3. You should never have to link to an SEO.
Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive.
4. Choose wisely.
While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. While Google doesn't comment on specific companies, we've encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.
5. Be sure to understand where the money goes.
While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.
6.What are some other things to look out for?
There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:
-owns shadow domains
-puts links to their other clients on doorway pages
-offers to sell keywords in the address bar
-doesn't distinguish between actual search results and ads that appear on search results pages
-guarantees ranking, but only on obscure, long keyword phrases you would get anyway
-operates with multiple aliases or falsified WHOIS info
-gets traffic from "fake" search engines, spyware, or scumware
-has had domains removed from Google's index or is not itself listed in Google
Don’t forget above content when you ready to use SEO, and there are some problems that app store optimization should notice on our site as well, feel free to read.
From:http://www.tapaso.com
1. No one can guarantee a #1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
2. Be careful if a company is secretive or won't clearly explain what they intend to do.
Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.
3. You should never have to link to an SEO.
Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive.
4. Choose wisely.
While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. While Google doesn't comment on specific companies, we've encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.
5. Be sure to understand where the money goes.
While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.
6.What are some other things to look out for?
There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:
-owns shadow domains
-puts links to their other clients on doorway pages
-offers to sell keywords in the address bar
-doesn't distinguish between actual search results and ads that appear on search results pages
-guarantees ranking, but only on obscure, long keyword phrases you would get anyway
-operates with multiple aliases or falsified WHOIS info
-gets traffic from "fake" search engines, spyware, or scumware
-has had domains removed from Google's index or is not itself listed in Google
Don’t forget above content when you ready to use SEO, and there are some problems that app store optimization should notice on our site as well, feel free to read.
From:http://www.tapaso.com
Friday, June 5, 2015
Try to Go Beyond ASO Will Be An Effective Way for App Store SEO
There are too many methods for app store optimization
can be used by app developers for launching their apps, of course will
have some mistakes need to avoid, some points need to focus on. And
today we want to introduce some of the primary channels outside of the
app store for driving app installs. If you are looking for the
information about this, you definitely do not want to miss this post!
The primary channels for app store seo will include: Ad Networks, App Discovery Platforms, Traditional Search ,Social Media, Cross Selling, Incentivized Ad Networks.
Many publishers use tactics like email lists and social to maintain and nurture a growing base of mobile consumers. These are highly effective at pushing audiences around to new apps, but many businesses still heavily rely on ad networks, incentives, and cross sells to acquire new users. Others may rely on PR, review sites or a hopeful featuring. If everything aligns, you may be able to get into top listings, driving organic awareness and driving down cost per install.
And while some app developers have looked into organic discovery through ASO, many are ignoring classic SEO to capture demand that exists in Google. This leaves a lot of opportunity, because users acquired from search are typically highly targeted, carrying some of the highest monetization ratings. The cost model for acquiring from search is also effective, driving down the cost per install over time.
Over the last year, companies have seen value in implementing basic aso services. This is because, like the early days of SEO, few competitive apps were taking the time to research and optimize for keyword search. However, the landscape is changing What happens when all major apps in a niche implement ASO? The competitive advantage is lost as keywords become more contested.
When this differentiation by optimization becomes a level playing field, rankings fall back on usage and download metrics. The question will then become: how do we drive more installs outside of the app store? For many, this means increasing spend on ad networks.
Over time, the search mechanics for app discovery will become more sophisticated. It’s likely that app search will not stay verticalized. General search engines, like Google, may move into this space more. They already have an application search that is effective. They could more easily implement factors like reviews, sentiment, link analysis, content analysis and authority. In the case of the iOS App Store, they lack factors like downloads, on-going usage, uninstalls, in app purchases, and revenue. However, as the app market place grows, the need for more sophisticated discovery and search will grow. If search in app stores becomes more sophisticated, then ASO will become ever evolving like SEO.
For more professional information about app store optimization service, feel free to check on our website. Hope these information will help improve your app ranking.
From:http://www.tapaso.com
The primary channels for app store seo will include: Ad Networks, App Discovery Platforms, Traditional Search ,Social Media, Cross Selling, Incentivized Ad Networks.
Many publishers use tactics like email lists and social to maintain and nurture a growing base of mobile consumers. These are highly effective at pushing audiences around to new apps, but many businesses still heavily rely on ad networks, incentives, and cross sells to acquire new users. Others may rely on PR, review sites or a hopeful featuring. If everything aligns, you may be able to get into top listings, driving organic awareness and driving down cost per install.
And while some app developers have looked into organic discovery through ASO, many are ignoring classic SEO to capture demand that exists in Google. This leaves a lot of opportunity, because users acquired from search are typically highly targeted, carrying some of the highest monetization ratings. The cost model for acquiring from search is also effective, driving down the cost per install over time.
Over the last year, companies have seen value in implementing basic aso services. This is because, like the early days of SEO, few competitive apps were taking the time to research and optimize for keyword search. However, the landscape is changing What happens when all major apps in a niche implement ASO? The competitive advantage is lost as keywords become more contested.
When this differentiation by optimization becomes a level playing field, rankings fall back on usage and download metrics. The question will then become: how do we drive more installs outside of the app store? For many, this means increasing spend on ad networks.
Over time, the search mechanics for app discovery will become more sophisticated. It’s likely that app search will not stay verticalized. General search engines, like Google, may move into this space more. They already have an application search that is effective. They could more easily implement factors like reviews, sentiment, link analysis, content analysis and authority. In the case of the iOS App Store, they lack factors like downloads, on-going usage, uninstalls, in app purchases, and revenue. However, as the app market place grows, the need for more sophisticated discovery and search will grow. If search in app stores becomes more sophisticated, then ASO will become ever evolving like SEO.
For more professional information about app store optimization service, feel free to check on our website. Hope these information will help improve your app ranking.
From:http://www.tapaso.com
Tuesday, June 2, 2015
ASO: Awesome Tips to Achieve Best Results
How to get your new-developed apps visible in the top charts? What is your secret to market apps? The answer always is app store optimization, the most common and practical method to realize the ultimate goals - increasing app downloads,
driving heavy traffic, and boosting app store rankings. There are many
aspects you need to take into consideration while promoting your apps.
We are here to introduce you some awesome steps to help you better your
aso.
- Localize the titles and descriptions.
In order to attract the potential clients, your app tiles and
descriptions should be localized. We also suggest you that add a single
keyword to the title, in order to make it search-friendly without
over-optimizing in the process.
- A
recognizable icon is quite essential. Although we have mentioned
thousands of times that title and description are crucial to drive
search traffic, icon will be a decisive factor for potential clients
downloading your apps. Why not keep it simple but identified? Users can
instantly recognize your program alongside competitors. Bold,
contrasting colors paired with simple logos or letters can help make
your app logo stand out.
- Is your apps in the
most relevant category? Check it! App developers know that most apps
fit into more than one category, but marketer can only choose one for
their app. In order to reach as many users as possible, however, you
should put your app in a category that’s both applicable to the app and
easily browsed by potential users. Keep an eye out for how competitors
are categorized as well. This point can help your app attract more
traffics, which is beneficial to increasing apps downloads.
-Add
new screenshots regularly when you update. Every time your app receive
an update, add new screenshots to your app description. Even if your app
generally looks the same, the smallest updates can provide an
opportunity to showcase their benefits and encourage more downloads.
This is especially true for users who have looked at your app before,
but haven’t pulled the download trigger just yet. By updating your
screenshots regularly, you can show these browsers that your app is
constantly evolving and realizing improvements, which instills
confidence.
- Encourage positive reviews. In
addition to the determining factors we have mentioned before, one of the
most important points to drive downloads is positive reviews. People
would like to listen to others’ advice before making a decision. The
more positive reviews you get, the more clients you will attract. So our
suggestion is to create in-app messages to encourage consumers who
enjoy the app rate it on the app store. This method can help boost your
app downloads.
To realize the best result,
these tips and guides are far from enough. You have a lot of work to do
in addition to creating excellent apps. You can check our our site for
some useful tips to promote your apps or contact our expert team for
professional app store optimization service.
From:http://www.tapaso.com/show-127.html
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