App store seo,
just like SEO to get their web page ranked higher in Google’s search
results, they want to advance their app rank and bring more traffic. But
what you should do to optimize your app? Following we will give you
some app store optimization tips to help you.
1. Pick the Right Category
Placing your app in the proper category on both the Apple App Store and
on Google Play is not only helpful for users who are browsing apps by
category, but it is also a “best white hat ASO practice”. It’s also
important to remember that putting your app in a category that’s
blatantly wrong can lead to trouble.
Apple reviews apps before
publishing them to the App Store, and sticking your app in the absolute
wrong category for ASO purposes will probably mean a reject stamp.
As
for Google Play, users can report violations for review, and if you’ve
got a major error like a sports app in the Medical category, it’s only a
matter of time before someone points that out.
2. Encourage Positive Reviews
Positive ratings and reviews, both in terms of quality and quantity,
have a huge impact on ASO, so it’s in your best interest to get as many
as you can. Of course, they need to be honest reviews from people who
have actually downloaded the app.
Maybe have the notification
appear after a certain number of times the app has been opened; if a
user is opening the app frequently, chances are that they like it and
will put in a good review.
3. For Android Apps, Use Google+
If your app is in the Google Play store, it’s a good idea to use the Google Plug-in to make a Google+ profile.
The
more pluses you get in Google+, the higher your visibility and ranking
in the store. Although G+ didn’t get as much traction as, say, Facebook,
Google Play and Google+ are both Google products, so the connection
between the two is probably inevitable, as long as G+ is here to stay.
4. Bring in the Analytical Big Guns
Just like Google Analytics for web page marketing, there are a number
of powerful app store analytics tools that are designed to help you
market your app, see where your app stands in relation to the
competition, and boost app store ranking.
These
are helpful because they give you hard data about all sorts of
measurements related to your app. They can show you what you’re doing
wrong in marketing your app, what you could be doing right to improve
your app’s ranking, and much more.
5. Re-evaluate Regularly
If
it’s been a few weeks, and you’re not pleased with your app’s ranking,
it’s time to take a look at your data, make some assessments, and change
some things around:
Maybe the keywords aren’t right.
Maybe the description isn’t persuasive enough.
Maybe it’s in the wrong category.
Maybe the icon needs some fine tuning.
All of these things and more can be improved upon to get higher ranking.
When
you do make changes, it’s important to make them one at a time, and
then wait a week or so to see if there’s any impact. What you want to
avoid is changing everything at once; doing that won’t give you any idea
what the initial problem was.
As long as you want to be a successful app developer, you have to put effort on ASO. There is best app store optimization service and tips on , feel free to check out it.
From:http://www.tapaso.com
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