As an app developer, you definitely want to choose a perfect keyword for your app, why should do this? Of course, the keywords are very important for your app downloading. People will search the app with the keywords. How to choose a keyword is also a major factor for app store optimization service. But we often make some mistakes when finishing this. Let’s take a look:
Not using the whole 100 characters you are alloted. There really isn’t a reason not to take up as much space as possible when inputting your keywords. Unlike in web research, Apple puts a lot of trust in you to select your keywords correctly. So make sure to take advantage of that and fill up all your keyword space with relevant keywords for your app store optimization.
In most markets, your app name and company name count as your keywords, and can be combined with your iTunes Connect keywords to form multiple word phrases that you will also rank for. On the other hand, if your app is in the Games/Puzzles category, it will show up for searches that include ‘games’ or ‘puzzle’ but not any combinations of ‘games’ and ‘puzzle’ with your actual keywords, so only apps that are very popular should consider including their category as keywords.
The most common mistakes are spaces in between keywords or multiple phrase keywords. Imagine Rovio is coming out with a new game named Angry Birds: Clay Castle, and their new intern comes up with some new keywords.
And of course some developers want to use the leywords that receive no traffic or your app do not have the chance to rank for, or even use very long words as the keywords. This might seem obvious about aso services, but long words are both less likely to be searching for, and take up more space. A ten character keyword for which you'd rank first can potentially be replaced by a four and five character keyword pair that might potentially bring you more traffic.
Here are some mistakes we heard for many times about choosing keywords. We hope what we talked here can help you avoid these mistakes and better your app store seo to get more downloading for your apps.
From:http://www.tapaso.com
Tuesday, March 31, 2015
Tuesday, March 24, 2015
4 Top Guides for Perfecting App Store Optimization
After you create a new app, and you want everyone to download it and try! However, things always don’t go as we expect. There are millions of new apps launched in app store, and most of them will lost in the crowd without any marketing strategy. Most app developers value highly the importance of app store optimization (aso)! This the most practical and essential step for boosting your new app and generating downloads! Here, efficient app store optimization tips can help you achieve the final goal of improving app ranking and increasing app downloads! Read on if you are interested!
1. Determine your keywords. As we always mention, choosing the correct keywords is the basic step for app store search optimization!
- Do keyword research. Spend some time thinking about keywords that best categorize and describe your app.
- Try using the singular version of a keyword, e.g. school not schools.
- Use all the available characters if possible. Last we checked, you were given up to 100 characters. Use them all.
- Localize your keywords for each given language.
- Do not repeat the app name in your keywords.
2. Take advantage of ratings. Make sure to include randomized prompts asking your customers to rate your app within the App Store. It takes little coding time to add but it is a great way for your happy users to show some love for all the hard work you’ve put in (and that’s the least they can do, especially if you have no pricing model).
3. Improve your ranking by converting more downloads. Increasing app downloads is the final goal of app store seo.
The more downloads you are able to convert, the higher up the rankings you will appear for your chosen keywords.
4. Keep the description short and sweet. Our professional aso services include writing the concise and attractive description for your new app. Please contact us if you have any question!
There’s a misconception that a long descriptive app summary helps with rankings. We have yet to find any metrics to support this, but we do recommend the following:
- Keep it simple and short.
- Include quotes from popular press or reviews that talked about your mobile app.
- Use bullet points that best describe the key features of the app and its overall purpose.
- Convince your potential new users that your app is worth the download.
We will keep updating here, so stay tuned for more information about app store optimization service! More guides and tips for keywords selection, designing icons and choosing screenshots to better your app store optimization will be updated here!
From:http://www.tapaso.com
1. Determine your keywords. As we always mention, choosing the correct keywords is the basic step for app store search optimization!
- Do keyword research. Spend some time thinking about keywords that best categorize and describe your app.
- Try using the singular version of a keyword, e.g. school not schools.
- Use all the available characters if possible. Last we checked, you were given up to 100 characters. Use them all.
- Localize your keywords for each given language.
- Do not repeat the app name in your keywords.
2. Take advantage of ratings. Make sure to include randomized prompts asking your customers to rate your app within the App Store. It takes little coding time to add but it is a great way for your happy users to show some love for all the hard work you’ve put in (and that’s the least they can do, especially if you have no pricing model).
3. Improve your ranking by converting more downloads. Increasing app downloads is the final goal of app store seo.
The more downloads you are able to convert, the higher up the rankings you will appear for your chosen keywords.
4. Keep the description short and sweet. Our professional aso services include writing the concise and attractive description for your new app. Please contact us if you have any question!
There’s a misconception that a long descriptive app summary helps with rankings. We have yet to find any metrics to support this, but we do recommend the following:
- Keep it simple and short.
- Include quotes from popular press or reviews that talked about your mobile app.
- Use bullet points that best describe the key features of the app and its overall purpose.
- Convince your potential new users that your app is worth the download.
We will keep updating here, so stay tuned for more information about app store optimization service! More guides and tips for keywords selection, designing icons and choosing screenshots to better your app store optimization will be updated here!
From:http://www.tapaso.com
Monday, March 23, 2015
ASO: Secrets for Improving App Rank and Downloads
After you developed a perfect app, now it is time for you to let other discover it and drive downloads. But with more than 1 million apps in app store, how to do make sure that your app get attention and generate downloads. Now, app store optimization (aso) is the most practical and effective method to achieve this goal. When your app appears in the top 10 of the search result, there is a higher chance to reaching higher visibility and consequent downloads!
Here we would like to introduce you some tips and guides for optimizing your app successfully!
Following these steps will lead you down the right path as you’ll learn about which keywords work for you and which don’t. And you can also contact us for professional app store optimization service.
1. Create a stunning icon Your app’s icon is one of the first things a user will notice about your app. Make them app icon should be attractive enough to make people click, yet simple and unique to convey its use:
For business apps, keep the icon consistent with the rest of your business logos, colors and style.
For games, make sure your icon reflects a key element of your game. It’s also helpful if the icon conveys the gameplay to let users know if they will be interested in it. If you do app store seo successfully, your app will get a higher chance of increasing the exposure and generating downloads.
Use borders and increase the contrast of colors in the icon to produce a shiny frame – app icons with noticeable frames have shown greater click-through rates.
2. Write an attractive app store description. Writing a good app store description is all about keeping it simple and getting straight to-the-point:
Make sure your description conveys what your app is about in the first 10 seconds.
Use bullet points and short sentences.
3. Choosing great app screenshots. One of the more important aspects of marketing your app on Google Play and Apple’s App Store is to use high-quality screenshots. Think of these screenshots as a virtual flipbook through your app and showcase your app’s biggest strengths. Majority of the users will make up their mind about downloading your app based on how attractive it looks in the screenshots:
Utilize all the available slots for showcasing your screenshots.
Make sure your first screenshot creates a lasting impression.
List out features to be communicated through the screenshots.
Use minimum space in the screenshot to write a tagline about the feature.
Also, remember that for Apple’s App Store, your screenshots can be changed only with every new update so make sure you get them right. By the way, if you want to hire aso services, please contact us as soon as possible!
More info about app store optimization will be updated in the future articles. If you want to know more, stay tuned!
From:http://www.tapaso.com
Here we would like to introduce you some tips and guides for optimizing your app successfully!
Following these steps will lead you down the right path as you’ll learn about which keywords work for you and which don’t. And you can also contact us for professional app store optimization service.
1. Create a stunning icon Your app’s icon is one of the first things a user will notice about your app. Make them app icon should be attractive enough to make people click, yet simple and unique to convey its use:
For business apps, keep the icon consistent with the rest of your business logos, colors and style.
For games, make sure your icon reflects a key element of your game. It’s also helpful if the icon conveys the gameplay to let users know if they will be interested in it. If you do app store seo successfully, your app will get a higher chance of increasing the exposure and generating downloads.
Use borders and increase the contrast of colors in the icon to produce a shiny frame – app icons with noticeable frames have shown greater click-through rates.
2. Write an attractive app store description. Writing a good app store description is all about keeping it simple and getting straight to-the-point:
Make sure your description conveys what your app is about in the first 10 seconds.
Use bullet points and short sentences.
3. Choosing great app screenshots. One of the more important aspects of marketing your app on Google Play and Apple’s App Store is to use high-quality screenshots. Think of these screenshots as a virtual flipbook through your app and showcase your app’s biggest strengths. Majority of the users will make up their mind about downloading your app based on how attractive it looks in the screenshots:
Utilize all the available slots for showcasing your screenshots.
Make sure your first screenshot creates a lasting impression.
List out features to be communicated through the screenshots.
Use minimum space in the screenshot to write a tagline about the feature.
Also, remember that for Apple’s App Store, your screenshots can be changed only with every new update so make sure you get them right. By the way, if you want to hire aso services, please contact us as soon as possible!
More info about app store optimization will be updated in the future articles. If you want to know more, stay tuned!
From:http://www.tapaso.com
Friday, March 20, 2015
App Store Optimization: Useful Keywords Tools
App store optimization (aso) is an essential part of marketing your new app in app store. In order to ensure the success of improving your app exposure, ranking higher and driving organic downloads, every developer should implement this step wisely and strategically. There are several aspects included in app store seo, and every aspect should not be overlooked, especially keywords selection, naming a title, optimizing icons and screenshots. First of all, you should focus on the choosing the right keywords, because the proper keywords can make your app list on the top of search result when potential users input the keywords or relevant words.
In addition to following the criteria in app store, you need to do a lot work to select the best keywords. We have mentioned many effective app store optimization tips for choosing keywords at our website, so consult the guides if you are interested. Today, we are going to introduce several keywords tools to help you determine which ones are better. More info about app store optimization services, head over to our sites!
Make full use of the keywords tools to perfect your current keywords list, and get your new app to a larger audience.
1. SensorTower.com: In its very basic form it lets you research your Apps competitors. This it does by showing you the list of keywords used by your competitor.
2. Straply.com: This is a great tool to find out all the phrases people are typing to find Apps. So you can use this to for instance see what phrases your competitor’s App is showing up for.
3. Appcodes.com: This tool is a little different than the others. It gives you some probabilistic information, like the chance of getting into the top results.
Although these 3 keywords tools have pros and cons, they can assist you filter the words you have listed. Once you are down with keywords, next you should focus one how the use and monitor your keywords during the aso services.
From:http://www.tapaso.com
In addition to following the criteria in app store, you need to do a lot work to select the best keywords. We have mentioned many effective app store optimization tips for choosing keywords at our website, so consult the guides if you are interested. Today, we are going to introduce several keywords tools to help you determine which ones are better. More info about app store optimization services, head over to our sites!
Make full use of the keywords tools to perfect your current keywords list, and get your new app to a larger audience.
1. SensorTower.com: In its very basic form it lets you research your Apps competitors. This it does by showing you the list of keywords used by your competitor.
2. Straply.com: This is a great tool to find out all the phrases people are typing to find Apps. So you can use this to for instance see what phrases your competitor’s App is showing up for.
3. Appcodes.com: This tool is a little different than the others. It gives you some probabilistic information, like the chance of getting into the top results.
Although these 3 keywords tools have pros and cons, they can assist you filter the words you have listed. Once you are down with keywords, next you should focus one how the use and monitor your keywords during the aso services.
From:http://www.tapaso.com
Wednesday, March 18, 2015
App Store Optimization: A Solid App Marketing Strategy
Every app developer should highlight importance of app store optimization which has a direct on your app ranking in the app store and downloads. How can you tell the potential users what your app is about and why should they download it? Implementing your app store seo effectively is a critical step before launching your app, so that your app won’t get lost amongst the millions of the apps being launched everyday just like it. Follow our tips to better prepare for the fierce competition in app store.
Firstly, target audience. Audience will shape much of the way the app is built, packaged and marketed. From the beginning, all of your marketing will be crafted around the demographics of this audience affecting if it’s a free or paid app, what category the app will fall under in the app store, what operating system it’s developed on and what type of advertising campaigns your team decides to execute. ASO app store optimization insights can provide direction for how to best package your apps for mobile users, as well as a recommendation on what strategies haven’t worked in the past.
Secondly, set goals. Ask yourself what your app store search optimization is going to achieve to best reach your target audience on an ongoing basis. These goals can change overtime to best suit your needs, but from the beginning it’s important that they are specific, measurable, realistic, attainable, relevant and timely in order to affect your bottom-line.
As far as app store optimization is concerned, you can refer to goals below:
- Growing your social media presence: Building a steady social media following on Facebook, Twitter, Google+, Tumblr or which ever social media platforms where your audience is active, is important means of creating an on-going dialogue between your app and its users. These channels also allow your company to share relevant content with your audience on a regular basis to keep them engaged wherever they are online.
- Driving engagement across the app: Since 22 percent of downloaded apps are only used once, it’s really important to focus your efforts on encouraging ongoing engagement with your app to prevent users from losing interest in your app and to ensure they’re making regular use of all the app’s unique features.
- Increasing app store ratings: The more quality reviews and ratings your app receives, the more visible it will become in the app marketplace for download. There are many tactics used to increase the amount of review left about an app, but one of the most effective app store optimization tips is having a valuable product to begin with.
- A steady rise in app downloads: More downloads of your app equals more revenue, engagement, visibility or other types of conversions for your company, which is often one of the most important goals to achieve for an app. Many of your other goals for your mobile app aim to reaching increasing app downloads.
Thirdly, focus on select channels. It is important to decide what channels online are best suited to achieve the goals of your mobile app. Effective app store search optimization entails exploring the many channels at your disposal and understanding which goals would most likely be achieved on these platforms.
Improving app ranking through aso services is an often overlooked channel as well, but highly effective. To help encourage continued engagement, use email as a platform to sparingly remind users who have downloaded your app of its latest content, features and updates. This can come in the form of a formal email newsletter or simply by having a one-liner about your mobile app in your email signature.
This is today’s guide for app store optimization! Professional app store optimization service helps your app attain the success of app store marketing. If you want to know more, keep close here!
From:http://www.tapaso.com
Firstly, target audience. Audience will shape much of the way the app is built, packaged and marketed. From the beginning, all of your marketing will be crafted around the demographics of this audience affecting if it’s a free or paid app, what category the app will fall under in the app store, what operating system it’s developed on and what type of advertising campaigns your team decides to execute. ASO app store optimization insights can provide direction for how to best package your apps for mobile users, as well as a recommendation on what strategies haven’t worked in the past.
Secondly, set goals. Ask yourself what your app store search optimization is going to achieve to best reach your target audience on an ongoing basis. These goals can change overtime to best suit your needs, but from the beginning it’s important that they are specific, measurable, realistic, attainable, relevant and timely in order to affect your bottom-line.
As far as app store optimization is concerned, you can refer to goals below:
- Growing your social media presence: Building a steady social media following on Facebook, Twitter, Google+, Tumblr or which ever social media platforms where your audience is active, is important means of creating an on-going dialogue between your app and its users. These channels also allow your company to share relevant content with your audience on a regular basis to keep them engaged wherever they are online.
- Driving engagement across the app: Since 22 percent of downloaded apps are only used once, it’s really important to focus your efforts on encouraging ongoing engagement with your app to prevent users from losing interest in your app and to ensure they’re making regular use of all the app’s unique features.
- Increasing app store ratings: The more quality reviews and ratings your app receives, the more visible it will become in the app marketplace for download. There are many tactics used to increase the amount of review left about an app, but one of the most effective app store optimization tips is having a valuable product to begin with.
- A steady rise in app downloads: More downloads of your app equals more revenue, engagement, visibility or other types of conversions for your company, which is often one of the most important goals to achieve for an app. Many of your other goals for your mobile app aim to reaching increasing app downloads.
Thirdly, focus on select channels. It is important to decide what channels online are best suited to achieve the goals of your mobile app. Effective app store search optimization entails exploring the many channels at your disposal and understanding which goals would most likely be achieved on these platforms.
Improving app ranking through aso services is an often overlooked channel as well, but highly effective. To help encourage continued engagement, use email as a platform to sparingly remind users who have downloaded your app of its latest content, features and updates. This can come in the form of a formal email newsletter or simply by having a one-liner about your mobile app in your email signature.
This is today’s guide for app store optimization! Professional app store optimization service helps your app attain the success of app store marketing. If you want to know more, keep close here!
From:http://www.tapaso.com
Friday, March 13, 2015
How to Know the Success of App Store Optimization?
Just like seo in web marketing, it is not easy to measure the success of app store optimization (aso). Nowadays, some tools and services emerging all the time to help test your marketing strategy is effective or not. After implement a series of aso services for your app, now it’s time to achieve the final positive result. Here, we will share with you several ways to help measure the success.
1. Tracking search ranking. Just like on the web, a great way to measure your success in app store search is to track your ranking for specific search terms you care about over time and versus your competition. Rank tracking is incredibly valuable for app store seo to understand their progress.
2. Top charts. Top Charts, especially Top Charts within a particular category, do a great job of allowing you to understand your success in relation to the rest of the apps in your category.
3. Downloads. Taking it one step further, correlating your search rankings to downloads will allow you to understand the effect your increased app store optimization is having on your app performance. One way we do this is to integrate with iTunes Connect and overlay your search rankings with your downloads so you can visually see how closely related any one keyword is with your downloads. It's not perfect, but it helps!
4. Ratings and reviews. Just as ratings and reviews are also great metrics to track over time for how you're doing with your app marketing. Keep track of what users are saying, how they're saying it, and what they're rating your app.
5. Check the conversion and revenue. At the end of the day, revenue is the most important metric you should understand. Of course, you should be tracking your revenue and doing the same correlation with search performance. In addition, you should watch your conversion rate over time; we often see apps whose conversion rate soars with an increase in app store optimization service because the users are so much more engaged with the app.
Have your learned something from this article? To get the ultimate final goal, in addition to driving downloads, there are many factors you need to take into consideration when you do app store optimization service. Please stay tuned here if you want to know more!
From:www.tapaso.com
1. Tracking search ranking. Just like on the web, a great way to measure your success in app store search is to track your ranking for specific search terms you care about over time and versus your competition. Rank tracking is incredibly valuable for app store seo to understand their progress.
2. Top charts. Top Charts, especially Top Charts within a particular category, do a great job of allowing you to understand your success in relation to the rest of the apps in your category.
3. Downloads. Taking it one step further, correlating your search rankings to downloads will allow you to understand the effect your increased app store optimization is having on your app performance. One way we do this is to integrate with iTunes Connect and overlay your search rankings with your downloads so you can visually see how closely related any one keyword is with your downloads. It's not perfect, but it helps!
4. Ratings and reviews. Just as ratings and reviews are also great metrics to track over time for how you're doing with your app marketing. Keep track of what users are saying, how they're saying it, and what they're rating your app.
5. Check the conversion and revenue. At the end of the day, revenue is the most important metric you should understand. Of course, you should be tracking your revenue and doing the same correlation with search performance. In addition, you should watch your conversion rate over time; we often see apps whose conversion rate soars with an increase in app store optimization service because the users are so much more engaged with the app.
Have your learned something from this article? To get the ultimate final goal, in addition to driving downloads, there are many factors you need to take into consideration when you do app store optimization service. Please stay tuned here if you want to know more!
From:www.tapaso.com
Subscribe to:
Comments (Atom)