Common Mistake Need to Avoid When Confirming the Keywords

As an app developer, you definitely want to choose a perfect keyword for your app, why should do this? Of course, the keywords are very important for your app downloading. People will search the app with the keywords. How to choose a keyword is also a major factor for app store optimization service. But we often make some mistakes when finishing this. Let’s take a look:

Not using the whole 100 characters you are alloted. There really isn’t a reason not to take up as much space as possible when inputting your keywords. Unlike in web research, Apple puts a lot of trust in you to select your keywords correctly. So make sure to take advantage of that and fill up all your keyword space with relevant keywords for your app store optimization.

In most markets, your app name and company name count as your keywords, and can be combined with your iTunes Connect keywords to form multiple word phrases that you will also rank for. On the other hand, if your app is in the Games/Puzzles category, it will show up for searches that include ‘games’ or ‘puzzle’ but not any combinations of ‘games’ and ‘puzzle’ with your actual keywords, so only apps that are very popular should consider including their category as keywords.

The most common mistakes are spaces in between keywords or multiple phrase keywords. Imagine Rovio is coming out with a new game named Angry Birds: Clay Castle, and their new intern comes up with some new keywords.

And of course some developers want to use the leywords that receive no traffic or your app do not have the chance to rank for, or even use very long words as the keywords. This might seem obvious about aso services, but long words are both less likely to be searching for, and take up more space. A ten character keyword for which you'd rank first can potentially be replaced by a four and five character keyword pair that might potentially bring you more traffic.

Here are some mistakes we heard for many times about choosing keywords. We hope what we talked here can help you avoid these mistakes and better your app store seo to get more downloading for your apps.

From:http://www.tapaso.com