How to Know the Success of App Store Optimization?

Just like seo in web marketing, it is not easy to measure the success of app store optimization (aso). Nowadays, some tools and services emerging all the time to help test your marketing strategy is effective or not. After implement a series of aso services for your app, now it’s time to achieve the final positive result. Here, we will share with you several ways to help measure the success.

1. Tracking search ranking. Just like on the web, a great way to measure your success in app store search is to track your ranking for specific search terms you care about over time and versus your competition. Rank tracking is incredibly valuable for app store seo to understand their progress.

2. Top charts. Top Charts, especially Top Charts within a particular category, do a great job of allowing you to understand your success in relation to the rest of the apps in your category.

3. Downloads. Taking it one step further, correlating your search rankings to downloads will allow you to understand the effect your increased app store optimization is having on your app performance. One way we do this is to integrate with iTunes Connect and overlay your search rankings with your downloads so you can visually see how closely related any one keyword is with your downloads. It's not perfect, but it helps!

4. Ratings and reviews. Just as ratings and reviews are also great metrics to track over time for how you're doing with your app marketing. Keep track of what users are saying, how they're saying it, and what they're rating your app.

5. Check the conversion and revenue. At the end of the day, revenue is the most important metric you should understand. Of course, you should be tracking your revenue and doing the same correlation with search performance. In addition, you should watch your conversion rate over time; we often see apps whose conversion rate soars with an increase in app store optimization service because the users are so much more engaged with the app.

Have your learned something from this article? To get the ultimate final goal, in addition to driving downloads, there are many factors you need to take into consideration when you do app store optimization service. Please stay tuned here if you want to know more!

From:www.tapaso.com