After you create a new app, and you want everyone to download it and try! However, things always don’t go as we expect. There are millions of new apps launched in app store, and most of them will lost in the crowd without any marketing strategy. Most app developers value highly the importance of app store optimization (aso)! This the most practical and essential step for boosting your new app and generating downloads! Here, efficient app store optimization tips can help you achieve the final goal of improving app ranking and increasing app downloads! Read on if you are interested!
1. Determine your keywords. As we always mention, choosing the correct keywords is the basic step for app store search optimization!
- Do keyword research. Spend some time thinking about keywords that best categorize and describe your app.
- Try using the singular version of a keyword, e.g. school not schools.
- Use all the available characters if possible. Last we checked, you were given up to 100 characters. Use them all.
- Localize your keywords for each given language.
- Do not repeat the app name in your keywords.
2. Take advantage of ratings. Make sure to include randomized prompts asking your customers to rate your app within the App Store. It takes little coding time to add but it is a great way for your happy users to show some love for all the hard work you’ve put in (and that’s the least they can do, especially if you have no pricing model).
3. Improve your ranking by converting more downloads. Increasing app downloads is the final goal of app store seo.
The more downloads you are able to convert, the higher up the rankings you will appear for your chosen keywords.
4. Keep the description short and sweet. Our professional aso services include writing the concise and attractive description for your new app. Please contact us if you have any question!
There’s a misconception that a long descriptive app summary helps with rankings. We have yet to find any metrics to support this, but we do recommend the following:
- Keep it simple and short.
- Include quotes from popular press or reviews that talked about your mobile app.
- Use bullet points that best describe the key features of the app and its overall purpose.
- Convince your potential new users that your app is worth the download.
We will keep updating here, so stay tuned for more information about app store optimization service! More guides and tips for keywords selection, designing icons and choosing screenshots to better your app store optimization will be updated here!
From:http://www.tapaso.com
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