After you developed a perfect app, now it is time for you to let other discover it and drive downloads. But with more than 1 million apps in app store, how to do make sure that your app get attention and generate downloads. Now, app store optimization (aso) is the most practical and effective method to achieve this goal. When your app appears in the top 10 of the search result, there is a higher chance to reaching higher visibility and consequent downloads!
Here we would like to introduce you some tips and guides for optimizing your app successfully!
Following these steps will lead you down the right path as you’ll learn about which keywords work for you and which don’t. And you can also contact us for professional app store optimization service.
1. Create a stunning icon Your app’s icon is one of the first things a user will notice about your app. Make them app icon should be attractive enough to make people click, yet simple and unique to convey its use:
For business apps, keep the icon consistent with the rest of your business logos, colors and style.
For games, make sure your icon reflects a key element of your game. It’s also helpful if the icon conveys the gameplay to let users know if they will be interested in it. If you do app store seo successfully, your app will get a higher chance of increasing the exposure and generating downloads.
Use borders and increase the contrast of colors in the icon to produce a shiny frame – app icons with noticeable frames have shown greater click-through rates.
2. Write an attractive app store description. Writing a good app store description is all about keeping it simple and getting straight to-the-point:
Make sure your description conveys what your app is about in the first 10 seconds.
Use bullet points and short sentences.
3. Choosing great app screenshots. One of the more important aspects of marketing your app on Google Play and Apple’s App Store is to use high-quality screenshots. Think of these screenshots as a virtual flipbook through your app and showcase your app’s biggest strengths. Majority of the users will make up their mind about downloading your app based on how attractive it looks in the screenshots:
Utilize all the available slots for showcasing your screenshots.
Make sure your first screenshot creates a lasting impression.
List out features to be communicated through the screenshots.
Use minimum space in the screenshot to write a tagline about the feature.
Also, remember that for Apple’s App Store, your screenshots can be changed only with every new update so make sure you get them right. By the way, if you want to hire aso services, please contact us as soon as possible!
More info about app store optimization will be updated in the future articles. If you want to know more, stay tuned!
From:http://www.tapaso.com
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