Every app developer should highlight importance of app store optimization which has a direct on your app ranking in the app store and downloads. How can you tell the potential users what your app is about and why should they download it? Implementing your app store seo effectively is a critical step before launching your app, so that your app won’t get lost amongst the millions of the apps being launched everyday just like it. Follow our tips to better prepare for the fierce competition in app store.
Firstly, target audience. Audience will shape much of the way the app is built, packaged and marketed. From the beginning, all of your marketing will be crafted around the demographics of this audience affecting if it’s a free or paid app, what category the app will fall under in the app store, what operating system it’s developed on and what type of advertising campaigns your team decides to execute. ASO app store optimization insights can provide direction for how to best package your apps for mobile users, as well as a recommendation on what strategies haven’t worked in the past.
Secondly, set goals. Ask yourself what your app store search optimization is going to achieve to best reach your target audience on an ongoing basis. These goals can change overtime to best suit your needs, but from the beginning it’s important that they are specific, measurable, realistic, attainable, relevant and timely in order to affect your bottom-line.
As far as app store optimization is concerned, you can refer to goals below:
- Growing your social media presence: Building a steady social media following on Facebook, Twitter, Google+, Tumblr or which ever social media platforms where your audience is active, is important means of creating an on-going dialogue between your app and its users. These channels also allow your company to share relevant content with your audience on a regular basis to keep them engaged wherever they are online.
- Driving engagement across the app: Since 22 percent of downloaded apps are only used once, it’s really important to focus your efforts on encouraging ongoing engagement with your app to prevent users from losing interest in your app and to ensure they’re making regular use of all the app’s unique features.
- Increasing app store ratings: The more quality reviews and ratings your app receives, the more visible it will become in the app marketplace for download. There are many tactics used to increase the amount of review left about an app, but one of the most effective app store optimization tips is having a valuable product to begin with.
- A steady rise in app downloads: More downloads of your app equals more revenue, engagement, visibility or other types of conversions for your company, which is often one of the most important goals to achieve for an app. Many of your other goals for your mobile app aim to reaching increasing app downloads.
Thirdly, focus on select channels. It is important to decide what channels online are best suited to achieve the goals of your mobile app. Effective app store search optimization entails exploring the many channels at your disposal and understanding which goals would most likely be achieved on these platforms.
Improving app ranking through aso services is an often overlooked channel as well, but highly effective. To help encourage continued engagement, use email as a platform to sparingly remind users who have downloaded your app of its latest content, features and updates. This can come in the form of a formal email newsletter or simply by having a one-liner about your mobile app in your email signature.
This is today’s guide for app store optimization! Professional app store optimization service helps your app attain the success of app store marketing. If you want to know more, keep close here!
From:http://www.tapaso.com
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